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Hurray for companies that are realizing support for family building is good for business! It’s quite an interesting position financially, socially, and economically for a business to show that supporting family creation is something worthwhile. The JewishStork has supported people who have chosen jobs and kept jobs because of access to insured fertility care. It is a growing factor for job choice and loyalty. The companies support a variety of ways to help families – from adoption, to screening, to IVF to family leave. Parents can actually contribute, families are a good thing, and supporting reproductive health is actually a win-win? Indeed.

Hard to imagine these benefits speaking to men? If @entrepreneur magazine would start thinking of these issues in terms of “family” benefits and “family leave” instead of just “maternity”, then they may even be as forward thinking as the companies they feature.

 

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