Exemple

#IVFContest Winners or Losers

A recent article published had strong criticism of an IVF clinic’s video contest. “[W]ho would use the pain of infertility as an advertising tool?” the author asks.  Infertility is a painful process and “fundraising” through a video can certainly feel demeaning and demoralizing. If done right, videos can grow awareness, however that is not the goal of the contestants. The goal is a free IVF cycle i.e. money.

This very type of fundraising was a major reason why Hasidah was founded. We want to eliminate the proverbial bake sales and the painful pitches – the salt on the wound. For sure there is a need for awareness, but we hope to bring some sensitivity to the needs of those whose fertility challenges are worsened by financial barriers.

Facebook Twitter Google Digg Reddit LinkedIn Pinterest StumbleUpon Email