#IVFContest Winners or Losers

A recent article published had strong criticism of an IVF clinic’s video contest. “[W]ho would use the pain of infertility as an advertising tool?” the author asks.  Infertility is a painful process and “fundraising” through a video can certainly feel demeaning and demoralizing. If done right, videos can grow awareness, however that is not the goal of the contestants. The goal is a free IVF cycle i.e. money.

This very type of fundraising was a major reason why Hasidah was founded. We want to eliminate the proverbial bake sales and the painful pitches – the salt on the wound. For sure there is a need for awareness, but we hope to bring some sensitivity to the needs of those whose fertility challenges are worsened by financial barriers.

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